Capitalising on Organisation's Purpose

This purpose of the organisation is beyond just making a profit. This is delivered through the organisation's core products and services. This is not a CSR but mainstreaming organisation's contributions towards its ecosystem through its business practices. Purpose helps people take initiatives, fail, learn and repeat and make innovations in products and services including sustainable finance and business practices. It helps them go an extra mile to achieve purpose-focused targets. In digital transformation it promotes DIY, an innovation in solving complex challenges and adoption. All these lead to a shift in culture, which feeds back and enables more such actions, reinforcing a culture away from command and control and a mindset of longterm. Purpose helps entities contribute to their ecosystem directly or indirectly that can be capitalised, and on their new culture.